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Don't Miss a Beat: Tips for Enjoying a Live Concert

Wed, 08/26/2015 - 08:48
Five words or less

(NewsUSA) - A concert is more than an evening excursion. This is your chance to go out in the town, mingle with friends, and discover the hottest new up-and-coming artists to add to your everyday playlist.

For some, this all seems like added pressure. Too much pressure, maybe. Is it possible to just sit back and enjoy a concert without fudging the details? We think so. Here are a few tips to guarantee the best of the best concert nights:

Know the Band

It's every music-lovers dream: showing up to concerts on a whim, anywhere, anytime. Unfortunately, this is a recipe for social blunders. You know, the mistakes that your friends won't stop reminding you about for weeks. Before you go, Google the artist, especially if they're new in town. Is this a head-banging rock concert or a sophisticated evening of light jazz? Let the genre help you pick your attire and your attitude.

Plus-Ones Preferred

Spread the word, and make an event of it. Use this can't-miss concert as a way to catch up with your pals, get to know the other folks in the office or surprise a special someone.

Keep It Classy

We know that you love your favorite drink. But keep it classy. No one wants to carry you home, and even fewer people still paid money to hear you singing along with the band.

Go Prepared

Make sure you have what you need for the evening. In addition to the basics, like your keys, your cell phone and a pair of shoes, you can actually walk in, take along the accessory you use to do what you do.

If you dip, consider packing a FLASR, the portable spittoon. This Atlanta-based product fits in your pocket and has a secure-locking mechanism, so you don't need to worry about embarrassing spills.

For more information, please visit www.flasr.com.

Tips to Enjoy Pest-Free Camping This Summer

Wed, 08/26/2015 - 08:45
Five words or less

(NewsUSA) - Camping is a favorite activity for outdoor enthusiasts across the country. There are few better ways to take in the fresh air and relax than by spending some time out in the elements without all the distractions of everyday life. However, it's important to keep in mind that the great outdoors is also home to some serious health threats -- and you may be surprised at the "biggest" culprits!

While small in size, mosquitoes and ticks are out in abundance this time of year. Just one bite from an infected mosquito or tick can have chronic, and possibly fatal, consequences.

According to the Centers for Disease Control and Prevention (CDC), late summer is peak time for West Nile virus infections (WNV), and transmission of the disease frequently continues into the fall as well. According to the National Pest Management Association's medical advisor, Dr. Jorge Parada, the elderly, children and those with weakened immune systems are most vulnerable to West Nile virus infections, which can be fatal in severe cases.

Ticks are capable of transmitting a variety of illnesses to humans, the most common being Lyme disease. Spread by the blacklegged deer tick, Lyme disease has historically been a problem in the northeast U.S. However, an August 2015 report from the CDC found blacklegged deer ticks are expanding their territory farther in to the West and South, bringing the threat of Lyme disease with them.

The National Pest Management Association offers the following tips for campers to protect themselves from mosquito and tick bites:

* Always apply insect repellent containing DEET, picaridin or IR3535 when outdoors and use as directed on the product label.

* Reduce the amount of skin exposed during dusk and dawn, when certain types of mosquitoes are most active.

* Avoid areas where ticks are most abundant, including high grasses and low-growing vegetation along the edge of the woods or a trail.

* Wear long pants, long-sleeved shirts and closed-toe shoes when outdoors. While hiking, tuck long pants into your socks to keep ticks out.

* Consider investing in permethrin-treated clothing and gear for an extra level of protection and choose light-colored clothing that will make spotting ticks easier.

* Inspect yourself and your companions carefully for ticks after being outdoors; finding and removing ticks in a timely manner is critical to preventing disease.

For more information on mosquitoes and ticks, please visit www.pestworld.org.

Los Hispanos Predominan En El Mercado De Regreso a Clases Este Año

Tue, 08/25/2015 - 09:13
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(NewsUSA) - NewsusaInfographic - ¿Sabía que el 57 por ciento de las familias hispanas con un ingreso de 40K o más gastaran más de $300 en compras de regreso a clase? Considerando esto, no es nada extraño qué los padres hispanos le ganan a la población en general cuando se trata de hacer las compras de regreso a clases. Los hispanos quieren que sus niños y adolescentes definan su estilo personal, por lo que JCPenney se ha convertido en un popular destino de compras de regreso a la escuela. JCPenney tiene todo lo último en tendencias para ayudar a los niños y adolescentes a crear su propio estilo único y que se sienten cómodos y seguros en su propia piel.

Ver imagen en tamaño completo aquí.

Chiropractors Offer Advice to Those With Diabetes

Mon, 08/24/2015 - 08:23

(NewsUSA) - If current trends hold, 1 in 5 Americans will have diabetes by 2025 -- and 1 in 3 by about a generation after that.

So says the Centers for Disease Control and Prevention, which rightly calls the figures "alarming." But when you think about our lifestyles -- too often sedentary, with unhealthy diets -- should we really be that surprised?

"We simply cannot sustain this trajectory," says the agency's Dr. Ann Allbright.

Certainly genes also play a role in explaining why 29.1 million Americans already suffer from the disease. It's characterized by the body's inability to produce, or properly use, the hormone insulin that's needed to convert sugar, starches and other food into energy.

But when it comes to those lifestyle issues -- which, unlike genes, we can do something about -- perhaps the best advice to limit the growing epidemic of diabetes comes from Dennis Marchiori, DC, PhD, current president of the Association of Chiropractic Colleges: "Simply put, when you live healthier, you have a better chance of managing your blood sugar."

The "DC" stands for doctor of chiropractic. And today's chiropractors, with a minimum of seven years of education and clinical training, are helping to address the roots of lifestyle-acquired Type II Diabetes through their emphasis on healthy living and natural lifestyles. They're also well-trained in nutrition, enabling them to construct individualized health regimens for patients that include:

* Eating well-balanced meals that are low in processed sugar.

* Consuming a variety of fiber-rich foods like fruit, vegetables and whole grains.

* Weight management.

"Type II Diabetes is a preventable disease, and choosing a healthy lifestyle is critical," says the not-for-profit Foundation for Chiropractic Progress' Gerard Clum, DC.

Of course, especially if you're new to exercise, a chiropractor's skill in manual care will also come in handy.

For more information or to find a chiropractor in your area, visit www.F4CP.org/findadoctor.

Waste and Recycling Jobs: Opportunities Are Plentiful

Wed, 08/19/2015 - 08:55
Five words or less

(NewsUSA) - Trade and technical positions are the bright, shining stars of the economy these days. They don't require a college degree, do provide the opportunity for a meaningful career, and they often pay very well.

One industry, in particular, shines brightest among those hiring these positions: America's waste and recycling business.

"These are great careers," says Sharon H. Kneiss, president and CEO of the National Waste & Recycling Association. "We do a real service for residents and business owners alike. And business is growing!"

According to the Bureau of Labor Statistics, the number of waste and recycling collectors is expected to grow significantly over the next seven years. Between 2012 and 2022, more than 21,000 jobs are expected to be created -- a 16-percent growth rate.

In 2012, the median annual pay for truck drivers was about $38,000. With overtime, experienced waste and recycling drivers can earn much, much more. Some workers in various cities make upwards of $100,000 when you factor in overtime. And, most jobs in the field offer generous benefits and possibilities for upwards mobility.

Driving a refuse truck generally requires a commercial driver's license; however, companies are happy to train new recruits.

"The advantages of driving a waste or recycling vehicle are significant: the hours are regular and predictable, the job is local, and it pays well," Kneiss said. "Plus there's job security: We're always going to need good drivers."

But the opportunities in the waste and recycling industry don't end there. Mechanics and welders who work on the industry's fleet are also in significant demand.

For example, the BLS reports that the 2012 median pay for a diesel mechanic was more than $42,000 per year and that the total number of jobs across all industries was expected to grow by 9 percent from 2012 to 2022 -- more than 21,000 additional positions.

There are both formal and informal diesel mechanic training programs. In some cases, the company will train you. But there are also a number of programs offered by vocational schools, community colleges and adult education programs.

In addition, mechanics qualified to work on compressed natural gas engines would do well to investigate the waste and recycling industry: It has one of the largest CNG truck fleets in the U.S.

To learn more about opportunities in the waste and recycling industry, go to http://beginwiththebin.org/jobs.

Landfills: An Unexpected Source of Renewable Energy

Wed, 08/19/2015 - 08:52
Five words or less

(NewsUSA) - Did you know that the garbage you throw out every day is a source of green energy? The gas naturally generated by landfills fuels vehicles and powers the electric grid, easing our dependence on fossil fuels and foreign oil.

"Landfill gas is a resource the waste and recycling industry is proud to reliably provide 24 hours a day, seven days a week," said Sharon H. Kneiss, president and CEO of the National Waste & Recycling Association. "It's renewable energy produced in America."

How does it work?

Today's modern landfills are highly engineered facilities run under strict federal and state regulations to ensure protection of human health and the environment.

When trash like grass clippings, banana peels and coffee grinds gets buried beneath a layer of soil in a landfill, it eventually breaks down and produces gas. Landfill operators safely collect this gas by applying a vacuum to collection wells throughout a landfill. The gas is then piped to a compression and filtering unit, where it's prepared for use by power plants and others.

How much energy is generated?

According to the U.S. Department of Energy, waste-based energy is the source of over 5 percent of America's renewable energy -- and there's plenty of room to grow. In March 2015, the U.S. Environmental Protection Agency reported that 645 sites had landfill-gas-to-energy programs (in every state except Hawaii and Wyoming). The EPA has identified an additional 440 landfills as expansion candidates.

Landfill operators are also starting to generate energy beyond gas by placing solar panels and windmills on landfills. The power produced can be fed into local electric grids for local homes and businesses.

Stewards of the land

Today, a landfill is designed from the start to protect the environment and public health. Later, it provides benefits even when it closes. Once a landfill has reached its permitted capacity, it is closed and engineered to keep water out by installing a cap made of clay or a synthetic material. A drainage layer, a protective soil cover and topsoil are then added to support plant growth.

These spaces are transformed into parks, golf courses, wildlife refuges and other places that can be enjoyed by the entire community.

Learn more about the many benefits of landfills by visiting http://beginwiththebin.org/innovation/landfill-gas-renewable-energy.

The Best Accessories are Easy, Convenient and Portable

Wed, 08/19/2015 - 08:49
Five words or less

(NewsUSA) - When you think of your favorite accessories, the items you reach for again and again, what words come to mind? Easy, convenient and portable, to name a few. When shopping for accessories for day to day use, special events, or business travel, several key factors stand out. Keep some of these points in mind to help you identify accessories that will make your life easier.

* Easy: Ease of use is a top trait in everyone's favorite, go-to accessories. Whether it is a wallet with just the right number of slots, a purse with pockets in just the right places, or a smartphone case that doubles as an ID holder, the right accessories make your life easier. If you are a smokeless tobacco user, a portable spittoon that can be open and shut with one hand makes it easy to enjoy smokeless tobacco on the go. The portable spittoon from Atlanta-based FLASR features a one-hand operational design for ease of use.

* Convenient: Everyone wants accessories that are convenient. Smokeless tobacco users seeking a convenient spittoon for on-the-go use will appreciate the latest product from FLASR. The 4-ounce portable spittoon is designed to stay securely shut to minimize the risk of spills and leaks when not in use, and the one-hand open/close feature is engineered to help maximize convenience and discreet use on-the-go.

* Portable: The right accessories should enhance your social life, not hinder it. Nothing gets in the way on a date, or at a party or other event like a poorly designed purse that falls open, a wallet that won't close or a smartphone case that's bulky. For smokeless tobacco users, portability is paramount if they want to have a subtle spittoon on hand in order to enjoy dip, chew or snuff at an event away from home. FLASR's single-hand design and 4-ounce size is designed to fit in a pocket for easy, subtle storage that doesn't attract attention.

* Personal: Of course, the best accessories are the ones that let you show some personal style, such as that unique handcrafted handbag or customized smartphone case. Smokeless tobacco users seeking a portable spittoon have a choice of several designs in the FLASR collection. For more information about the FLASR line of products, visit www.flasr.com.

The Latest Buzz Phrase in Health Care

Fri, 08/14/2015 - 14:58

(NewsUSA) - Here's a buzz phrase you'll be hearing a lot more of as part of our brave new world of health care: "integrative care settings."

Not to worry: This time, if you're a patient, you may actually wind up liking what it means for you.

Basically, we're talking about providing different types of care under one roof. Which makes sense when you consider that: (a) we've already begun moving away from a "sickcare" model, where many patients only visit a doctor when their health has declined to one emphasizing a more preventative "wellness-based care;" and (b) the "team approach" to care has also made headway.

"MDs are already focusing on sick-care, so who's the expert in wellness and preventative care?" Kenneth C. Thomas, DC, a member of the Council on Chiropractic Education, wrote in an article for the Chiropractic Summit, which brings together leading voices in fields like education, research and government.

His answer, not surprisingly, was doctors of chiropractic, known for their drug-free approach to treating disorders of the musculoskeletal and nervous systems.

But guess what? Not only have major companies already incorporated chiropractic care in their on-site health clinics -- there's that integrative approach for you -- but chiropractors are increasingly co-managing a wide variety of patients ranging from professional athletes to members of the military.

And research suggests chiropractic's benefits include:

* Lower health care costs

* Enhanced patient outcomes

* Higher patient satisfaction

"I think we're looking at a more collaborative, patient-centered focus where chiropractors have an important role to play," says the not-for-profit Foundation for Chiropractic Progress' Gerard Clum, DC.

To learn more or to locate a doctor of chiropractic in your area, visit www.F4CP.org/findadoctor.

Content Agency Promises the Best Bang for Your Advertising Buck

Thu, 08/13/2015 - 11:40
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(NewsUSA) - These days, there are a myriad of ways to get your company's message out -- if you have the dollars to pay for it. The problem is that small, niche companies need the same exposure (if not more) than the Fortune 500 companies, but are hamstrung by limited resources.

Fortunately, advertising doesn't have to be exclusively PR-centric, but can be a blend of traditional and effective strategies, according to PR News.

In this way, Washington D.C.-based NewsUSA does exceptionally well by specializing in writing matte releases -- feature articles that help to fill space in newspapers and online media -- for its clients.

NewsUSA guarantees product placement (around 1,000-1,400 placements per story) for its clients in various media outlets around the world, including television sites and hundreds of digital and print newspapers.

"NewsUSA's strength is that it has all these contracts and relationships with newspapers and online media sources that have been built over years and can be trusted for writing and editorial," said Rick Smith, CEO of NewsUSA. "In terms of mass marketing to the consumer, for some of the budgets that these companies have, there just aren't a lot of options. That's where NewsUSA comes in."

For NewsUSA client Security Equipment Corporation (Sabre), it granted access to media outlets that the company wouldn't have had otherwise.

"As a first-time user of NewsUSA, I was pleasantly surprised, not only with the number of placements we got, but the quality of our placements," said Marisa McKay, marketing manager for Sabre. "Our content was placed in high-profile publications that we wouldn't have been able to afford if we had to buy traditional advertising space."

As a result, the family-owned and -operated manufacturer of the top brand of pepper spray had three stories distributed to more than 3,600 news outlets, both online and in print, for a total reach of more than 90 million readers nationwide. The ad value equivalency of the campaign was more than $1.1 million.

Another client, Star Clippers, also saw a huge return on investment when it engaged NewsUSA to write five stories about its ultimate cruising vacation alternative -- a tall ship mega-yacht experience aboard authentic re-creations of the classic sailing clipper ships that ruled the waves during the 1800s.

In return, Star Clippers garnered more than 6,000 placements that reached more than 319 million readers nationwide, for a total ad equivalency of $3.8 million.

For more information, visit www.newsusaadvantage.com.

The Best Accessories for Going Swimming

Thu, 08/13/2015 - 11:38
Five words or less

(NewsUSA) - Summer. The word itself sounds so relaxing and soothing to the senses. And nothing is more soothing in the summer than swimming.

At the very least, there's certainly nothing more cooling or refreshing than a quick trip to the pool. Indeed, with the temperatures rising and vacations in high gear, it's prime time to take a trip to the beach or head to your favorite resort pool and enjoy one of America's favorite summer pastimes: swimming.

To ensure your next trip to the pool is as relaxing and successful as ever, however, there are some essential items everybody should consider bringing. So, whether it's just a casual day of cooling off, a special summer pool party or family fun day, here's a to-do list that covers all pool partygoers.

* First and foremost, lather up with suntan lotions. And then bring more in your tote bag so you can reapply after a round or two of swimming. There's nothing more frustrating when you settle in and realize you forgot your supplies and need to buy more.

* Pack swimming gear. Regardless of whether you're going to the beach or pool, make sure you have goggles, noodles and other flotation devices. Your time in the water will never be more enjoyable.

* Bring some snacks and drinks. After some rigorous swimming or leisurely baking in the sun, you're bound to build up an appetite or have a need to quench your thirst.

* Don't forget your spittoon. Being at the pool in a bikini or trunks can leave one very exposed to say the least. If you're a smokeless tobacco user, there's even less opportunity to take a discreet "dip" while you're taking a dip in the pool.

That is, unless you own a portable spittoon created by Atlanta-based FLASR. These new 4-ounce pocket-sized spittoons are brilliantly designed to allow users to easily open and close with just one hand, making them ideal items to bring to the pool or any other public setting so you can still enjoy your smokeless tobacco. Another advantage to the FLASR flask is its advanced closing mechanism that ensures it stays securely closed when not in use, eliminating the risk of any messy spills or leaks in the pool that come with those gaudy bottles or drink cups of old.

For more information, please visit www.flasr.com.

Why Your Headphones Are Too Loud

Wed, 08/12/2015 - 13:42
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(NewsUSA) - NewsusaInfographic - Don't think you have to worry about hearing loss? Think again. Take it from Dr. Sreekant Cherukuri who has always been a huge music fan. The former college DJ unfortunately listened to his music a little too loud and ended up damaging his hearing slightly. Dr. Cherukuri was able to relate to his patients who were struggling with hearing loss and that's why he designed and developed an affordable solution. His FDA registered hearing aid now costs 90 percent less than others on the market.

See full-sized image here.

Do You Know How Much Your Other Half Really Earns?

Wed, 08/12/2015 - 13:37
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(NewsUSA) - So much for thinking we know everything that matters about our spouse or significant other -- at least, it seems, when it comes to money.

According to Fidelity Investments' new "2015 Couples Retirement Study," while the overwhelming majority of couples surveyed said they communicate "exceptionally well" or "very well" about financial matters, a whopping 43 percent couldn't correctly identify how much their partner earned -- up 16 percent from the last time the question was asked two years ago. And 10 percent of those in the dark were off by $25,000 when they apparently tried guessing.

"We know couples don't always agree when it comes to money, but we were surprised how many missed the mark on the question of their partner's salary," says John Sweeney, Fidelity's executive vice president of retirement and investing strategies. "If gaps exist around basic questions like that, couples might have other opportunities for improvement on the financial front, including how and where to retire and later-in-life issues like eldercare and estate planning."

Feeling a bit smug because you know how much your other half makes right down to the last decimal point? Then go ahead -- if you dare -- and try asking him or her these questions to see how you stack up:

* How much do we need to save to maintain our current lifestyle in retirement? (The survey results: 48 percent had "no idea," and another 47 percent -- particularly, alas, Baby Boomers closest to retirement -- disagreed on a figure.)

* How much can we expect in Social Security benefits to help complement what we've saved independently? (The survey results: 60 percent of all couples and 49 percent of Boomers drew a complete blank, even though the government regularly mails the info out.)

* If you add up all our investible assets -- i.e., bank accounts, mutual funds, retirement accounts, and stocks and bonds -- what's the grand total? (Survey results: 36 percent of couples couldn't agree.)

* Traveling the world or staying put? (Survey results: One in three gave conflicting visions of their expected post-retirement lifestyle.)

There are additional interactive "Couples Quiz" questions on Fidelity's website (fidelity.com/couplesquiz) that you might want to try, including a fun one about what you'd do if your favorite store was having a blow-out sale.

Answering them produces your "Financial Personality," and you're encouraged to share the results with your partner and learn how to navigate the retirement process together.

A word of advice: While it pays to be honest, think long and hard about how badly you want to hit that sale.

Stairlifts Can Be Integral Tool for Home Healthcare

Tue, 08/11/2015 - 11:18
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(NewsUSA) - People are getting older. Not only does this mean there will be more elderly who want to "age at home," and retain their independence, but there will be those who require in-home care from age-related health problems and surgeries.

Consider this: the number of Americans 65 and up is expected to nearly double by the middle of the century, when they will make up more than a fifth of the nation's population, according to a Census Bureau Report released last year.

What this means is that it will be more important than ever to ensure that homes can be retrofitted to accommodate this demographic.

To that end, installing a stairlift may be just what the doctor ordered. For home healthcare providers or loved ones who have to care for someone who is disabled or coming off of surgery, a stairlift makes sense.

"Caregivers for disabled persons are ... becoming more aware of products to help them," Jerry Keiderling, president of Accessible Home Improvement of America told HomeCare Magazine in an interview.

While there is a certain stigma related to stairlifts of old, Keiderling said that technology developments now center on electronic components and aesthetics.

"Today's stairlifts ... have a much more pleasing look," he told the magazine. "They don't look like the service hoist at the local garage. Longevity is also a key component. Some of these systems are used quite often, and they need to last."

Experts agree, saying older people want something that is discreet and that has the ability to be stored away when not in use.

Unlike older models, new designs such as those sold by Orlando-based Acorn Stairlifts are powered by two small-12 volt batteries located under the seat. The chair and built-in footrest can be folded up when not in use, and all lifts have sensors around the perimeter of the foot platform that will stop the lift when triggered.

While cost can be a factor in the decision, experts say that the risk of a family member injuring themselves while lifting a patient far outweighs the cost of installing a chairlift.

For more information, visit www.acornstairlifts.com.

Making Cities Smarter With Connected Cars

Tue, 08/11/2015 - 10:20
Five words or less

(NewsUSA) - We live in an age of new mobility, where the landscape of our digital life is expanding and evolving at unprecedented speed. Wireless connectivity has spread from computers and smartphones to cars, homes and cities, and it's simplifying and improving our way of living.

The rise of "smart" objects and machines powered by machine-to-machine (M2M) technology has been a huge catalyst for the Internet of Things -- a web of connected objects and devices that communicate with one another to make life easier. The automotive industry is leading the way forward with more than 23 million connected cars on the road today and projections for 152 million by 2020.

Connected cars enhance our lives with rich services, including advanced 3D navigation, automatic emergency calling when accidents occur and always-on mobile WiFi. They can automatically exchange information with other smart objects, such as traffic lights, to help reduce road congestion and improve navigation. They can also direct drivers to the nearest open parking spot and turn on the heat and stereo system before arriving home.

The possibilities are exciting and limited only by our ability to securely manage wireless service plans for the long life of vehicles and smart city solutions.

Until recently, updating connected car systems was costly and time-consuming, requiring a visit to a dealership to change electronic components embedded under the dashboard. Consumers will soon be able to securely update wireless features and even add new vehicles or smart home devices to existing mobile service plans via a mobile device app or website visit. The new "on-demand connectivity" solution makes it much easier to adopt new technology or instantly take advantage of special offers without additional service contracts or monthly invoices.

"In an increasingly connected world, it is vital to remove barriers for growth," said Gemalto Vice President Juan Lazcano. "On Demand Connectivity allows people to easily manage their connected devices while helping mobile network operators improve service offerings and customer loyalty. It's a win-win scenario."

The best part is Gemalto's solution adds a layer of data security that ensures personal information is protected when service plan updates are made. This allows all of us to trust in the connected cars and smart cities of the future. For more information, visit www.gemalto.com/iot.

The Most Effective Way to Educate the Public

Fri, 08/07/2015 - 16:06
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(NewsUSA) - Producing and communicating a cohesive message that's meant to educate a large group of people is a difficult process to set up and put into place, and an even harder one to control. The scope of the message and the action that you want your audience to take can be cast aside -- or worse, not seen at all -- if it's not picked up by the mass media. How can you build on the knowledge that your audience already has to deliver a message that meets your goals?

If you want to educate your audience, you'll first have to determine why:

* Do you want them to act or react in a certain way?

* Do you want to them to advocate for a particular situation?

* Do you want to build brand awareness for your company?

* Do you want people to change their behavior or influence their attitude?

Each of these goals involves educating your audience, but you have to reach them before you can educate them. In the past, public relations practitioners have concentrated on press releases that were tailored to newspapers and other media sources that attract large audiences. It was an easy way to share their stories. Since the advent of the internet, and the subsequent financial collapse that caused many newspapers to shrink, it's difficult to get a story covered, and editors are less likely to assign space in the paper when advertising is what pay the bills.

Mat Releases Reach Large Audience Segments

Let's say you would like to educate a large audience about a public health risk that hasn't yet been picked up by the media. You can craft and send press releases, talk to media influencers, and attempt to book TV spots on news and talk shows. While these used to work well, they won't give you a guaranteed reach. Instead, consider:

* Mat releases (sometimes called matte releases) to reach and educate a large segment of the population. Mat releases are stories, written to look like news stories, that newspaper editors prefer because they're ready-made and can be placed in either print or digital sections of papers. NewsUSA's mat releases guarantee 1,000 newspaper placements with a guaranteed minimum total reach of 20 million.

* PSAs and infographics are particularly well suited to educating audiences. NewsUSA offers web-only PSA and infographic services with a guaranteed minimum number of 1,000 placements for each.

* Social media syndication, targeted solely to social media sites, looks just like print mats, are SEO-ready, and reach brand influencers, who in turn pass along information that they feel is important for their audience to have and share.

NewsUSA can help you reach an audience of millions using mat releases, PSAs, and social media syndication. We'll write your story and distribute it to the largest network available, according to how you define your target audience.

To learn more, please visit www.NewsUSAAdvantage.com

Ramping Up Your Home's Curb Appeal Is a Smart Move

Fri, 08/07/2015 - 10:48
Five words or less

(NewsUSA) - If people wanted their homes to look like all the others on the block, we wouldn't be so obsessed with "curb appeal."

Doesn't matter whether you're looking to sell -- the National Association of Realtors says 49 percent of all houses are bought based on that one factor -- or planning to stay put longer than the lines for Powerball. Every homeowner craves what's been described as "that quality that makes you say 'wow' when you first see it."

So, how to achieve it? Read on for some of the best ideas from the pros.

* Addresses aren't just for mailboxes. You'll score points for originality by painting each numeral -; in big, bold strokes -; on separate flower-filled planters placed near the front entrance. "You spruce up your landscape with plants, so why not liven your home address the same way?" suggests Angie's List.

* Glam the front door. Painting it lipstick-red is in, for those who dare. For those who don't, or whose houses aren't a neutral color, Forbes advises to "try a more muted shade like sea-blue, sage-green, or even black."

* Replace your roof. This is the biggie, given Better Homes and Garden's oft-cited calculation that 40 percent of a home's curb appeal hinges on the condition of the roof. Now, you may be only slightly embarrassed by your neighbors' not-so-subtle hints that yours looks like it's been hit by a drone. But if you're even toying with the idea of selling and that's the first thing potential buyers see from a distance?

"It's a huge turn-off, and only makes them predisposed to find even more things they hate about the house," says Patsy O'Neill, a sales associate with Sotheby's in Montclair, New Jersey.

The fix? Jason Joplin, program manager of the Center for the Advancement of Roofing Excellence, is just out with a glowing review of the gorgeous new line of Glenwood Shingles from GAF, North America's largest roofing manufacturer (gaf.com). "It's the industry's thickest triple-layer asphalt shingle," he says. "Not only does that result in an authentic wood-shake look at a fraction of the cost of traditional wood shake, but you're also getting enhanced fire safety and lower maintenance." And, hey, you're also doing your part for the environment.

* Pressure time. If you think of it as water pistols for adults, using a garden hose (set to max) to blast away dirt and debris from your property can actually be fun. But as HGTV cautions: "Be careful not to dislodge, or get any water underneath, your home's siding."

Nationals Ballpark Teams With Lansinoh for Nursing Suite

Fri, 08/07/2015 - 10:40
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(NewsUSA) - Families with young children now have their own space at Washington Nationals baseball games, thanks to a partnership with breastfeeding product company Lansinoh, whose global headquarters is located in nearby Alexandria, Va.

Although breastfeeding in the stands at a ballgame is any mom's right, the Washington Nationals offer an alternative for moms who want one: a cool, quiet, comfortable space that provides privacy while allowing moms to keep an eye on the game. The Lansinoh Nursing Lounge at Nationals Park is conveniently located just off the first base line and offers areas for breastfeeding, pumping and diaper changes, as well as a sink for rinsing pump parts, outlets for phone charging or other electrical needs and a toddler play area. Of course, the lounge is also outfitted with TVs so visitors won't miss the action on the field.

"We are excited to unveil a dedicated and comfortable space for nursing mothers," Valerie Camillo, Chief of Revenue and Marketing Officer for the Washington Nationals, said in a press release. "We truly value the fantastic feedback fans offered us, and are grateful for Lansinoh's assistance in creating this space." The lounge opening occurs during World Breastfeeding Week, an international initiative to raise awareness and acceptance of breastfeeding, and follows the release of findings from the 2015 Lansinoh Global Breastfeeding Survey. The survey included more than 13,000 pregnant women or new mothers in 10 countries. Overall, 96 percent of women agreed that breastfeeding is the best way to feed their babies.

However, approximately one-third of the women surveyed said that breastfeeding in public was embarrassing. Having dedicated private spaces for breastfeeding, such as the Lansinoh Nursing Lounge, can help support breastfeeding by making the process easier and more comfortable for moms who would feel more comfortable using an alternative space.

"As a local DC-area company and longtime advocate for moms and babies, we were thrilled to help design and support the creation of the Lansinoh Nursing Lounge," Kevin Vyse-Peacock, CEO of Lansinoh, said. "Lansinoh is committed to providing breastfeeding solutions for every family, and we are very happy to work with the Nationals, who continue to demonstrate their commitment to supporting all of their fans."

The Lansinoh Lounge opened on August 6, 2015, for the Nationals' home game against the Arizona Diamondbacks.

Lansinoh is a global leader in breastfeeding accessories. Please visit www.lansinoh.com for more information.

Muscle Loss Can Be Slowed With Myostatin Inhibitor

Thu, 08/06/2015 - 12:22
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(NewsUSA) - As we age, it's natural to lose both muscle mass and bone density. In fact, according to research, muscle loss starts as early as 30 years old.

The good news is that it doesn't have to be that way.

To understand how to prevent muscle loss over time, you have to understand the science behind muscle growth.

One key regulator of muscle growth is a protein called myostatin. Myostatin exerts an effect on both muscle hypertrophy and hyperplasia, increasing both the number of muscle fibers and fiber sizes. Hypertrophy refers to the increase in the size of muscle cells. In contrast, hyperplasia refers to an increase in the number of cells.

In layman's terms, myostatin regulates how large muscles can get.

It follows that by inhibiting this naturally occurring protein, it would be easier to build muscle.

"So when you get rid of the myostatin gene entirely, you see more muscle fibers, and then you get bigger muscle fibers," Se-Jin Lee, a professor at Johns Hopkins, told NPR in an interview.

One bionutritional supplement that is getting a lot of attention is MYOS Corporation's Fortetropin, a myostatin inhibitor that has been clinically shown to demonstrate positive effects on both muscle thickness and lean body mass. Fortetropin is the active ingredient in MYOS' Re Muscle Health nutritional products. The "Re" in "Re Muscle Health" stands for Rebuild, Rejuvenate, Results.

"The data from the study conducted in our human performance laboratory clearly demonstrates that Fortetropin resulted in significant muscle gains in recreationally trained individuals," said Jacob Wilson, an assistant professor at the University of Tampa, where the study was conducted.

MYOS Chief Medical Officer Robert Ashton said the daily use of Fortetropin combined with exercise "could be beneficial in improving lean muscle mass, which has significant therapeutic effects for overall health, including regulating insulin and glucose levels and combating osteoporosis."

Adding nutritional supplements, like those found at Re Muscle Health, may help slow the effects of muscle loss. The products, which can be used daily to supplement a sensible workout routine, include bars, powders and meal-replacement shakes, and are formulated to help protect and preserve lean, healthy muscle tissue. The products contain a full day's serving of Fortetropin, and 20 grams of protein.

For more information on these products, please visit www.remusclehealth.com.

How to Become More Confident in Public

Wed, 08/05/2015 - 11:42
Five words or less

(NewsUSA) - What's holding you back? You know, that reason you always have to drag a sidekick with you when you go to parties, or why you'll never try parasailing even though you know you'd have a blast.

Now imagine for a second that those reasons suddenly disappeared. Imagine a life where you feel more confident in public. Imagine that you have the confidence to try that new sport with your friends, to take the riskier business deal or to ask for the raise we both know you deserve.

Is it possible to beat your own insecurities? We think so. So much so, actually, that we've listed a few ways that you can break out of your insecure cycle and start feeling more confident, today.

Stand Tall

Turns out Mom was onto something when she nagged you about poor posture. It is now a proven fact that great posture equals greater confidence. So, stand tall. Use your body to trick your mind, and before long, you'll be one inch closer to a more confident version of you.

Play the Mental Game

Think about that one moment that you really rocked it. We know you have at least one. Like that time you gave that perfect speech at your friend's wedding or landed that sweet summer gig. Just a few minutes thinking back on these high times can boost your confidence, helping you arrive anywhere feeling your best.

Speak Up

What's hurts confidence more than being caught totally off guard? Don't be afraid to ask the host questions in order to get the answers you need. Is the party BYOB? What is the dress code? Knowing these types of details is what allows you to be one step ahead of the game from the moment you arrive.

Prepare Yourself

Feel confident in public knowing that you are as prepared as possible. For smokeless tobacco users, this means investing in the gear you need to do your thing. Check out the sleek portable spittoons made by FLASR, an Atlanta-based company that specializes in these types of trendy accessories.

The FLASR flask has an advanced closing mechanism, which essentially means that you can be confident that this small container won't leak or spill while you are out and about. With FLASR, enjoy your smokeless tobacco product in public, insecurity-free.

For more information, please visit www.flasr.com.

Agency Finds Niche for Clients With Small Budgets

Tue, 08/04/2015 - 13:11
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(NewsUSA) - It goes without saying, but the advertising industry has taken a hit over the last 20 years and has had the difficult job of reinventing itself. To its credit, it has found a foothold through the millennium's new favorite buzzword: branding. It's not just a slogan (although the words may be interchangeable), but something short and snappy that embodies an organization, such as "Got Milk?" "Just Do It" or "I'm Lovin' It."

While these Fortune 500 companies have deep coffers to spend on promotional advertising, be it a national campaign or a one-time million dollar Super Bowl ad, your average business does not.

So what's a fledgling business with a small budget to do? Well, if you're smart, you consider matte releases like those written and produced by Washington D.C.-based NewsUSA.

For those unfamiliar with this underused but effective marketing technique, a matte story is a preformatted feature article that print and online editors can use when they don't have enough copy to fill the space.

"When companies don't have million dollar budgets, how do you show investors and your sales team what you're doing? This is where NewsUSA comes in," said Rick Smith, founder and CEO of NewsUSA.

For a small fee, Smith said a client is guaranteed somewhere between 1,000-1,400 placements per story with media outlets in all 50 states. Clients are sent the tear sheets and screenshots to prove the placements. Currently, Smith said NewsUSA guarantees to place its clients' content on television sites and hundreds of digital and print newspapers.

Smith said NewsUSA will write and format the content based on the message the client wants to get across and provide images for client approval.

"Everything is a competition," he said. "For clients who have small budgets, but want to get their message nationwide, what are their options?"

In terms of mass marketing to the consumer for that amount of money, "you don't," Smith said.

In this way, Smith said he believes he's created a nice niche for people who are trying to do something, but may not have a big media budget.

"It's not surprising that clients who have even a modest budget will spend it with us," he continued. "We're a pretty attractive alternative."

For more information, visit www.newsusaadvantage.com.

 

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